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15 innovations

Function: increase the customers desire for more of the product ×

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Soda fountain which lets you choose from 100 different flavours
multiple
100-flavor soda fountains
Vending machine with pizzas
service
Pizza vending machine
Ads are used to shop with smart phone
experience
Tesco virtual stores: change waiting time into shopping time!
Cafe replaces newspapers with iPads
experience
Paperless Cafe Newsstands
modular pieces that can connect to the shoe’s sole
different components
Ze o Ze Modular Shoes
experience
3M Security Glass Ad
Travel insurance offered with suitcase purchase
service
Free insurance with suitcase
Trade in your old shoes for free
experience
Mexican retro sneaker brand relaunches with free shoe exchange
home delivery service that will deliver anything within the hour
service
Delivery service
create your own bear labels
service
DIY Booze Branding
Tuborg has a service that lets customers personalize their beer labels
service
Personalized beer labels
Optical fibre weaving solutions for light applications
multiple senses
Luminescent fabric
Custom bicycles made to order
experience
Republic bikes
This biscuit box has a vanilla scented lid
one sense
Biscuit box
A personal perfume based on your DNA
product
MyDNA Fragrance

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