Wrigley's designer gum
Even more fun than playing with your food may be to chew it with pizazz. Wrigley is unveiling a new designer, sugar-free gum this summer aimed at the teen set which they have named simply "5". The gum comes in flavors of Rain (spearmint,) Cobalt (peppermint,) and Flare (cinnamon.) The company claims, Teens, who are constantly seeking opportunities to experience something out of the ordinary, are also the most frequent gum chewers of any age group and account for one-third of all gum chewed in the U.S. Available in a 15-stick envelope, we're thinking that the updated packaging and distinctive name are just disguising the fact that this is still just gum and we will stick to our Altoids when we want extra zing in our mouths.
Source: investor.wrigley.comAdded: 5 April 2007