7-11 to convert stores to Kwik-E-Mart for Simpsons movie release

To coincide with the release of the Simpsons movie, the convenience store chain 7-11 plans to convert some of its stores into Kwik-E-Marts: If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. Richmond is an unlikely choice to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO's cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).The chain also will use pictures of Simpsons characters to promote 7-Eleven's line of fresh foods, such as placing the face of Homer and his classic "Mmmm . . . sandwich" quip on sandwich wrappers.

Source: timesdispatch.comAdded: 13 April 2007