Content Idea of Asia Co. has developed a printable 3D code that can hold anywhere from 0.6 to 1.8 MB of data. Doubled PM Code, it is similar to a QR Code but consists of multiple layers of printing using the colours red, green and blue. The QR Code, which is made by printing a black 2D pattern on al white background, can store about 72 KB of data. The new PM Code goes a step further by storing the equivalent of several 60-second animated commercials for viewing on a cellular phone. The software to read the PM Code will be free. First 3D Barcode video ads should come this Summer in Japan.
Source: swissbiotechassociation.chAdded: 7 June 2006