138 innovations

Puma Mongolian shoes

Puma is doing it again, this time with the RS-100, their 80s runningshoe. And this time, in addition to being a touring, in-storeexperience, there's an onlive version.The site matches the original process of picking parts and laying themout on a tray, tightly maintaining the Mongolian BBQ metaphor. Thoughthe process of picking colors and materials for over 20 different bitsof the shoe is tedious, it's fun and thoughtful resulting in a moredeliberate design. As you're building you can preview the show in aphotorealistic viewer, then when you're done you get a full screenversion to inspect.

Source: puma.comAdded: 21 March 2008