10 innovations

Pioneer Suspension advert

The ads that get your lasting attention are the ones that make yourespond. And we have no doubt that's exactly what you'd do if whilecruising down the boulevard you happened upon what looked like animpact crater. When Pioneer Suspension wanted to show off theextraordinary smoothness of its ride, it placed images of holes on theroad, which prompted folks to slow down and then... they didn't feelthem. A few yards up the road they found out why: because that's what aPioneer Suspension feels like.

Source: autoblog.comAdded: 16 April 2008