138 innovations

Game combines wine tasting and tryvertising

The concept is simple: four small (0.375 litre) bottles of red wine arepackaged in a carton that folds out to a board. Four blank stickers areincluded to hide the bottles' labels. A leaflet explains the basicelements of wine tasting: look, smell, taste and compare. It alsodescribes the four single grape varieties included in the game. Playersshuffle the bottles and start tasting. By comparing a wine's taste tothe four descriptions, the objective is to guess which is Merlot,Cabernet Sauvignon, Pinot Noir and Shiraz. Just launched in TheNetherlands, 4xProeven is currently sold online for EUR 24.95 and by asmall number of wine shops, and the company is planning to launchinternationally soon.

Source: springwise.comAdded: 12 August 2008