138 innovations

Benetton colorless clothing

Benetton used an innovative manufacturing and supply chain strategy based on postponement to meet customer service expectations that requires high levels of inventory of finished garments. In this case Benetton does not dye the yarn or cloth before making certain sweaters, but the entire sweater when knowing the color demanded by the customer.

After initial shipments of dyed sweaters are shipped to stores, the company receives information about the colors they are selling. Next they dye the remainder of their sweaters to more accurately meet the emerging demand pattern for the different colors.

Source: oppapers.comAdded: 2 March 2010