Shell is promoting Shell Helix Ultra oil with "Glass Car", an integrated advertising campaign featuring a Nissan 370Z sports car made of perspex. The campaign includes television, press and outdoor, augmented reality and point of sale elements, each portraying the underlying message that Shell Helix Ultra continually cleans and protects your engine. The TV ad shows the journey that the oil makes as it travels through the transparent car's engine. As the car moves off, the ad finishes with the line "Performance you can see". Shell says it is trying to target a range of car lovers, from the sports car enthusiast to the DIY mechanic.
Source: theinspirationroom.comAdded: 11 May 2010