This unique magnet is soft and squeezable to the touch. In every other way it is like a normal magnet; it has a north and south pole, opposite poles attract, like poles repel, and it is attracted to standard magnets. Currently, these magnets are only available in a small round form and there are no specific markets where this technology is used. It was invented purely for the challenge of creating a soft, flexible magnet.
The hardness and strength of the magnet can be customized and injection molding is possible; however, the manufacturer currently only provides it in the form of round discs.