Henry Ford once promoted the Model T, his affordable assembly line-built wonder, by stating buyers could have it in “any color they want, as long as it's black.” Nearly a century later, cars – even Fords – come in a rainbow of different hues but their tires still have one thing in common: they're black.
Or should we say, they WERE... a Chinese tire company has unveiled a line of colored tires so bright they'd make a rainbow look shabby. How they'll make your car look is a matter of opinion, of course, though if you like the monotone look then Double Star Tires has got your number. Color, actually.
Colored tires aren't exactly new: motorcycles have sported them from time to time, as have bicycles both street and mountain. The main reason why they're not popular has to due with wear. Tires are black not by choice, but due to the carbon content in the rubber.
One must either assume Qingdao-based Double Star Tires has found a way around this particular bugaboo or they assume the market for colored tires doesn't really put much mileage on their vehicles. Then there's the military, who care little for fashion but are big on camouflage.
Source: inventorspot.comAdded: 6 December 2011