132 innovations

Company delivers ingredients to prepare meals

Several companies offer a service whereby it delivers five dinner recipes each week plus corresponding ingredients, right to the customer’s door. The Swedisch company Middax started with the service in the beginning of 2011 and recently the Belgian start-up Smartmat launched a smilar concept.

Both companies claim that their recipes are nutritious, delicious and easy to prepare. Moreover all recipes are prepared and tested. Smartmat offers different subscription possibilities and for a 5-day package for four persons you pay €109.

Sources: smartmat.bespringwise.comAdded: 2 May 2012