120 innovations

Shape changing lamp shade

Overhead lighting is possibly the least flexible way to illuminate a room. Flip a switch, the bulb goes on, and light shines down. End of story. It you want to switch up the lighting for, say, a little more mood, you're out of luck. Unless you've chosen the impossibly clever Greta pendant lamp, which can throw light onto your ceiling with the pull of a drawstring.

Designed by Whatswhat, a trio of young designers who met at school, Greta began as a class project but is now a fully-realized piece which can add some personality to your living room. The 55cm tall lamp comes in six colors and is priced like the attractive centerpiece it is. But some will find it worth it for the ability to see a room in a new light by pulling a string.

Source: gizmodo.comAdded: 7 May 2012

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