In a marketing move, a Japanese company is offering up to seven pairs per month of “free” underwear that are ad supported. Meaning that, yes, you are advertising down there, though most likely just to yourself.
All you have to do is sign up on the Free-Pants site that gets your details, the kind of advertising you’d like to sport, and a few survey questions about yourself and your interests. No questions related to your proclivity to de-robe in public (imagine the value of getting Kusanagi to wear your underwear!), but the site itself even says that the point is for you to get exposure to the ads during the “eight times a day” that you see them. Men’s boxers only at this point.
Source: japantrends.comAdded: 30 August 2012