VersaFlow™ is a glass jar with a lip on the rim to make pouring easier and reduce mess. The jar debuted at Walt Churchill's Market in northwest Ohio, launching a new custom made marinara sauce from the market’s chef.
For Consumers, VersaFlow delivers a more user-friendly brand and product experience while reducing food waste and creating an emotional connection around sustainability. It’s an ah-hah moment every time somebody uses it.
For glass manufacturer Owens-Illinois, VersaFlow represents a glass innovation aimed squarely at re-imagining, improving and enhancing the food category, while deepening brand owner, retailer and consumer engagement with glass.
Source: thedieline.comAdded: 8 October 2013