120 innovations

Pen With A Twist

Pen With A Twist

Beyond Object has set out to redefine the way we all think a pen should look like. The London-based design house launched a pen collection with a unique, dislocated twist mechanism called Align. With a minimal body, Align is divided into three parts, with the middle section being dislocated when the pen is closed. When you’re ready to use the pen, simply twist it to align the middle part with the lower part of the body.

Beyond Object looked to Gestalt psychology when designing the pen, as their theories “explain how the human mind tends to organize information intuitively”. So, they looked to create an object that uses the intuitive impulses of the human behavior to operate. The finished product is a sculptural pen, crafted out of high-grade aluminum, with an innovative twist.

Source: design-milk.comAdded: 15 July 2014

Tags: gadgets office