Pumping up coffee creamer innovation

Aside from new flavor combinations, the coffee creamer segment experiences a minimal amount of novelty, leaving the field as open game for companies to experiment. Nestlé USA took advantage of the innovation gap by producing Coffee-Mate Coffee Creamer in a 2L-sized pump bottle for U.S. club store distribution. Each pump is equivalent to a single-use tub of creamer, with approximately 400 "pumps" in all. Requiring no refrigeration, the package comes with an area for consumers to write the date that it was opened, for freshness purposes. French Vanilla and Hazelnut varieties are available and are both non-dairy, and free of lactose and cholesterol. The product may soon become available in more retail outlets as time progresses, sources say.

Source: gnpd.comAdded: 3 November 2006