The backbone for LidRock® is one particularly cool piece of technology that morphs something ordinary -- a fountain drink lid -- into something extraordinary -- a way to bring the latest music, video, and games directly to people who want it. The drink lid actually functions as a case for a mini CD or DVD disc. This packaging is as innovative and powerful as the entertainment it delivers. The specialized lids can bring mini discs, featuring music, movies or games, anywhere fountain beverages are sold, including restaurants, movie theaters, stadiums, convenience stores, theme parks, and concerts.

Source: lidrock.comAdded: 30 November 2006