Cotton Buds Inc. has been granted an exclusive license from P&G to produce, market and distribute Tide Liquid Detergent Travel Sink Packets. The new product offers consumers their favorite laundry detergent in single-use "sink" packets, making laundering a few items by hand simple and convenient when traveling. This is the latest in a growing number of external business agreements struck by Cincinnati-based P&G. The deals are designed to combine P&G's trademarks, technology and/or know-how with strong outside companies to drive innovation and deliver mutually positive business results.
Source: brandnoise.typepad.comAdded: 3 January 2007