Gillette has escalated the razor wars yet again, unveiling a new line of razors with five blades and a lubricating strip on both the front and back. The razor, known as the Fusion, has blades spaced 30 percent closer than Gillette's current MACH3Turbo system. It also has a single blade on the back of the cartridge for shaving sideburns or trimming under the nose.Gillette's Fusion will be available in both manual and battery-powered models Razors accounted for nearly half of the company's $2.8 billion net sales in its most recent quarter, according to filings with the Securities and Exchange Commission. The razor and blade industry has annual sales of $2.4 billion in the U.S. and $10 billion globally, according to Gillette. The Fusion will also be available in a power version and features a micro-chip that regulates the voltage and blade action. Other high-tech features include a low battery indicator light and a safety switch that shuts the razor down after eight minutes of continuous operation.
Source: gillettefusion.comAdded: 5 January 2007