100 calorie packs
Many people cite between-meal snacks as the reason they can't maintain their weight. For most folks, though, moderation is the key. To take the guesswork out of determining what a portion size looks like, Kraft introduced Nabisco 100 Calorie Packs in 2004. These Sensible Solution single-serve snacks give consumers great-tasting, better-for-you treats to help them eat sensibly. The response from consumers, industry and media has been very positive, and it took less than a year to reach $100 million in sales following its launch. Many news articles have attributed the origins of the now-widespread trend to Kraft's introduction of the Nabisco 100 Calorie Packs. And, while other companies have followed suit with their own version of the 100-calorie pack, Kraft is leading this category.
Source: kraft.comAdded: 9 February 2007