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in industry advertising aerospace agriculture animals architecture automotive biomimetics biotechnology building & construction chemistry childcare computers & accessories cosmetics electronics energy entertainment environment financial food & beverage furniture gadgets genetics healthcare household humour leisure lighting machines & engines materials measuring/testing military & defence nanotechnology nature office optics packaging paper personal care pharmaceutical physics retail safety security sports technologies telecom textile & clothing tools toys transport travel

with property Select a property flexibility shape linear construction asymmetry webs and fibres surface liquid to spray segmentation liquid to foam state porosity integration action coordination rhythm coordination different components use of senses use of colour transparency market evolution feedback human involvement size duration smart materials density multiplicity

with function achieve opposite functions simultaneously adapt to absorb shock adapt to different use circumstances adapt to multiple user requirements add a hole to hang object add a new function or integrate another function add a slot to hang it add a warning indicator add ability to be inflated add ability to become self-controlling add ability to change colour automatically add ability to compensate for human error add ability to fill and dispense germ free add ability to make simple measurement add ability to scoop add an existing technology add identification marks add more visual or conceptual contrast add new function by using available resources add self-balancing add self-cleaning ability add sensatory blockers add sensatory information to repel or attract add sound reflection add textual message allow it to be more improvisational or spontaneous allow variation in properties arrange into a different pattern avoid spoiling larger portions change electrical characteristics change object shape change optical characteristics change surface shape change texture or how it feels control liquid movement copy form of other objects create a Lego-like component assembly create a deliberate weak point create a more modular or stackable component assembly create a nested effect create a rough surface create a self-correcting system create a space to insert something create an image of openness and honesty create new sound or audio effect create new taste sensation create one-way system create opportunities for self learning create opportunities for self-correcting, self-repairing or self-adapting systems create opposite function create oppurtunities for self-assembly create optical illusion create orientation visibility create possibility of mass customization create self-leveling capability create self-seeking abilities create splash sensation create temperature effects create the ability for more customization create the ability to be produced on rolls create the ability to contain something create the ability to control function delivery to specific requirements create the ability to deliver extremes of a function, outside the human range create the impression of an increased surface area create the impression of increased size create the impression of reduced size create variable deflectors decrease human involvement decrease interference decrease range of movement decrease reflection decrease user involvement divide it into small portions eliminate interference with human interfaces eliminate the need for flavours or ingredients elsewhere enable a part to be removed and function on its own fulfil customer expectations have a broader operating range have a sophisticated measure indicator have more compact folding have multi-way switching help to achieve effective use of resources improve UV blocking improve ability to change component orientation improve ability to see object improve aerodynamics improve aesthetic appearance improve barrier properties improve communication improve compatability with 'real world' effects improve connectivity between two parts improve controlling functions improve coordination with human actions improve delivery system improve detection improve display orientation improve drainage improve efficiency improve ergonomics improve fire retarding improve flow distribution improve flow rate improve fuel economy improve function distribution improve heat transfer properties improve high energy density improve impact load damage resistance improve integration improve integrity of joint improve interaction control improve load distribution improve location for two joining parts improve locking features of two components improve maintainability improve manoeuvrability improve orientation for joining two parts improve performance at all operating conditions improve productivity improve radiation heat management improve realism of simulation improve reflection improve response time improve response to external changes improve scratch resistance improve self-repairing improve storage capacity improve strength improve strength or weight properties improve structural strength improve system performance efficiency improve system safety improve tie-in with customer improve traction improve transmission of loads/energy improve transportability improve user proofing improve user safety improve users convenience improve wear resistance incorporate identification marks or change indicators increase ability to adapt to different use circumstances increase ability to change system characteristics increase ability to float increase ability to stretch increase absorbtion ability increase accuracy increase adjustability or adaptability increase anti-slip property increase axial surface area increase cleaning power increase component flexibility increase condition flexibility increase control precision increase controllability increase deformation capability increase density increase dispersion rate increase durability increase efficiency of useful effect increase emphasis on quality increase figurative use increase filtering ability increase flexibility of measurement increase grip increase health aspect increase heat resistance increase magnitude of useful effect increase motion possibilities increase natural illumination increase number of systems increase operability increase operating safety margin increase operational flexibility increase output increase positional flexibility increase privacy increase processing time increase range of measurement possibilities increase range of movement increase reactivity increase security level increase sensual immersion increase storage compactability increase storage time increase strength/weight ratio increase surface area by breaking the parts up increase surface coverage increase surface protection increase surface strength increase system compactness increase system efficiency increase system feedback increase system flexibility increase system functionality increase the customers desire for more of the product increase use of colour increase user convenience increase user feedback increase user involvement increase volume introduce opportunities for self-repairing introduce time measurement capability isolate stresses or loads maintain flavour maintain temperature make a cheap alternative make appearance more natural make current shape linear make environmentally friendly make it appeal to more senses make it appeal to one market group make it appeal to one sex make it difficult to replicate or copy make it disposable make it easier to assemble make it easier to breakdown make it easier to carry make it easier to control flow rate make it easier to disassemble make it easier to inspect make it easier to learn make it easier to mix with other substances make it easier to operate make it easier to stack make it easily dissolvable make it easy to apply make it easy to handle make it free make it germ free make it interact with more senses make it more presentable make it non-stick make it portable make it reusable make it sound absorbing make magnetic make simple measurements make stretchable make the ideal NO make waterproof more compact installation offer better scratch resistance offer continuous variability offer ease of inspection offer the possibility of varied motion control overcome physical contradiction (separated in time ) pass something through the object reduce assembly time/cost reduce complexity reduce control system complexity reduce cost reduce density reduce drag reduce energy cost reduce energy loss reduce energy usage reduce fatigue effect reduce friction reduce human drudgery reduce likelihood of error or catastrophic failure reduce loss of colour reduce losses reduce materials used reduce noise reduce number of moving parts reduce number of systems reduce operating range reduce packaging reduce processing time reduce product development time reduce production cost reduce production time reduce size of a system reduce space requirement reduce stress reduce system damage reduce system wear reduce time wastage reduce user effort reduce waste of materials reduce weight save energy or add energy management seperate different functions solve physical contradiction

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