6 advertising innovations to increase user involvement - MoreInspiration

6 innovations

Industry: advertising × Function: increase user involvement ×

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A urine-stream-controlled video game

coordinated

Piss-Screen

Japanese vending machine gives a free drink if you watch an ad

service

Free drink for watching ads

The Honda Formula One team will replace advertising and sponsor logos on their car with a giant picture of the Earth to raise awareness of environmental issues

experience

Honda F1 earth car

An interactive floor projection that reacts to people passing by or over the projection

using intelligent feedback

Interactive advertising

Printed fun Pop-Tarts uses a new ink-jet technology to incorporate characters, questions and answers on the frosting of the toaster pastries

product

Kelloggs trivial pursuit toaster pastries

Sony playstation branded bubblewrap invites user to interact with the advertising

multiple senses

Playstation bubblewrap

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