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16 innovations

Industry: food & beverage × Function: make it appeal to more senses ×

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  • Functions

    • make it appeal to more senses (16)
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Aromatic coffee lid for take-away cups
multiple senses
Aroma coffee lids
Billboard invites pedestrians to play to win a treat at McDonalds
using intelligent feedback
McDonald's interactive Pong billboard
Beer bottle with internal embossing in a spiral "swirling" pattern
2D protrusions
Bottle with ridges inside
Vodka bottle with a programmable  LED display
dual use
Vodka bottle with an LED display
Packaging design for fruit flavoured jelly
multiple senses
Fruit jelly packaging
Multicoloured layered cake
immobile
Rainbow cake
Game to help try and taste different wines
experience
Game combines wine tasting and tryvertising
Sun water for tanning and nico water to help quit smoking
multiple senses
Sun water
A caffeinated chocolate bar
dual use
Snickers Charged - a caffeinated bar
Chocolate in a bubble-wrap shape
3D protrusions
Chocolate Bubble-Wrap
flavored water for dogs
multiple senses
Flavored water for dogs
Caffeine filled energy balls
dual use
Kickbutt Amped Energy Ballz
McDonald's new sundial billboard
partially asymmetric
sundial billboard
Yoghurt drink where the consumer has to guess the flavour
product
Limited Edition Yogurt Drink
Pepsi with a pepsi flavoured lip balsam
experience
Pepsi Vanilla Cola Flavoured Lip Balm
This inkjet printer has a print cartridge filled with food-based inks
liquid
Printed food

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