Interactive advertising

poolSystem is the interactive floor projection system for unusual and exciting advertising in public spaces.The system offers a wide variety of information, presents advertising in a unique way and also represents a new form of modern entertainment: variable, mysterious, interactive.The visual surprise effects draw the passer-by or visitor into the scene and the event, and through its movement enlivens and animates the projection step-by-step.The poolSystem allows individual (re)discovery of advertising, with the passer-by exploring the covered messages of a system or revealing the information hidden in large areas.The viewer becomes part of the action, by individually influencing the advertised message.The poolSystem software offers a combination of movement registration and image presentation in real time. Special programming generates simultaneous changes in the projection in direct relationship to the movements recorded.

Source: arcstreamav.comAdded: 14 February 2007