Aromatic packages

NutriSystem, a diet, vitamin, and nutritional product company in Horsham, Pa., introduced Aquaescents, a powerful new weight loss aid employing ScentSational Technologies' CompelAroma, Encapsulated Aroma Release technology. This technology works in several ways, tempting consumers with aroma brand association on the outside, adding taste released on the inside, and improving taste with the aroma on the outside. The aroma-infused plastics can be manufactured to release the aroma at different stages in the development of the brand building strategy. The plastic may release aroma on the store shelf to accent a product, inside a package to add aroma when a product is opened or cooked, or released into a product gradually to compensate for gradual flavour loss over time.

Source: nutri-balance.comAdded: 9 June 2006