Banking on women

Austria's first bank for women was recently opened by Raiffeisen in the ski resort town of Gastein. The concept was developed in association with Emotion Banking,which conducted extensive studies about women and finances, and howthey interact with banks. Emotion Banking came to the conclusion thatwomen approach finances differently than men do, and that a dedicatedbank for women would better serve Raiffeisen's female customers. Thecurrent set-up includes an inviting lounge-like interior, that includesa play area to keep children occupied. Female employees assistcustomers, taking extra time to explain products thoroughly, and tobuild a strong relationship with their customers.

Source: gastein.raiffeisen.atAdded: 7 February 2007

Tags: financial