Tesco virtual stores: change waiting time into shopping time!
Tesco Homeplus created virtual stores hoping to blend into peoples everyday lives. Their first try was subway stations. Although virtual, the displays were exactly the same as actual stores - from the display to merchandise. Only one thing was different, people use smart phones to shop.
People can shop at Tesco Homeplus wherever they go, without having to visit the actual store. Moreover, they could change their waiting time to shopping time.
Source: littledoremi.comAdded: 16 September 2011