Goodyear TripleTred technology

The Goodyear Assurance tire is the first mass-market tire with threedistinct tread zones. The outer zones are designed for dry performance,the intermediate zones are optimized for wet performance and the centerzone is for ice performance. The tire features a directional treadpattern with long, sculpted, sensual shapes that draw the consumer'sattention. It looks different, and it looks like it will perform to itsclaimed abilities. The aggressive appearance helps the dealer explainthe tire's benefits and technology to consumers. This simplifies thepurchasing decision of consumers who place safety as a priority. TheAssurance line is the most successful product launch in Goodyear'shistory. Actual demand is three times above initial estimates, andGoodyear has expanded production from one plant to four.

Source: Added: 21 April 2006