Tranparent bottle caps
Traditionally viewed as a commodity element, Milliken, through its ClearTint colourants technology, is showing how beverage caps can become an intrinsic and valuable part of packaging aesthetics by replicating beverage colour or brand colour in transparent PP to enhance consumer appeal and brand image. A reality currently in the process of being commercialised by three major drinks producers.The concept of transparent, coloured PP closures is not in itself new. Milliken has pioneered this development in a number of areas such as that of personal care products for which clarified coloured PP gives the highly attractive appearance associated with more expensive materials, while at the same time delivering simplified processing as well as the cost savings achievable with PP. Commercialisation of applications in this sector led Milliken to review other possibilities to exploit the advantages of its ClearTint solid concentrate masterbatch in conjunction with other PP closures and the beverage market provided a natural outlet.
Source: millikenchemical.comAdded: 6 June 2006