138 innovations

Mobile Coupons

Young, tech-savvy South Koreans are making coupon clipping a thing of the past and turning to their mobile phones instead.

Some of the fastest-growing mobile phone services in the country letretailers send discount coupons and users send gift certificates foranything from lattes to movie tickets through their handsets. Themerchandise vouchers have a barcode embedded in the message. Users showthe coupon on the screen and retailers scan the barcode to apply thediscount.

Source: coolbusinessideas.comAdded: 2 June 2008

Tags: telecom retail