125 innovations

Clever Newspaper Ad That Hides A 3D Kitchen

When reading newspapers, we tend to flip through the ads very quickly—to grab the attention of the reader, Colombia-based creative director Felipe Salazar has created a clever ad for Corona Kitchen that plays tricks on the eye.

Looking like a typical classified ads page of the newspaper, this ad manipulates the newsprint columns to create an optical illusion that make it look as though a miniature kitchen has been embedded right into the newspaper.

Using nothing but rows of text, he has managed to render the clear outlines of a three-dimensional kitchen and its basic elements, including a gas hob and an oven.

Source: designtaxi.comAdded: 9 April 2014